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Felix

I continued to think about this a bit..

Do people really have this problem though? And can you reach these people at scale?

So (cold) emailing, asking people at meetups/Twitter/..., reaching out to old employers maybe etc. to figure out if "they" have a similar idea about the "problem" as I do and would be interested in a service to solve that problem right?

I would think this is easier when I have a simple MVP to demonstrate what I have in mind. Am I wrong with this or should I prepare to give a quick demo?

While this definitely seems like a step in the right direction, it still seems like you're too caught up in your own world as a maker
Likely true... making my first steps and I think this is how you start. You slowly have to get out of your comfort zone.

Sharing your development process is interesting to other makers and helps you build your network within our community, but it won't do you much good in terms of attracting customers
Makes sense. For me personally, when I have someone to talk to (a bit) about a project, I easier stay involved with it. Maybe this is a personal "hack" then :D

Rather than starting with the idea, I'd start with the problem you're trying to solve and the audience you're trying to reach.
Like boiling down the problem and possible solution to 1-2 sentences and approach potential future customers and ask if they agree to have this problem at all?

I use billtheapp.com. Supports custom templates with CSS and everything.

Bill looks promising! I've been using Billings (for years) - www.marketcircle.com/billings…. This version (no subscription) doesn't even exist anymore but it's still running well on the latest macOS.

I really like the down to earth feature set of this app. I can see why you use it!