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Russell Smith

Russell Smith
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@russ

I love programming, photography, and rallying. Recurse Center A1'22, YC S12, ex-CTO/co-founder of Rainforest QA. Currently hacking on some new things.
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Joined November 2019
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Agree with the others; some additional things;

  1. I think your website is pretty good. You could probably make it a little simpler though.
  2. simpelogin.co only has a single MX; it's hosted in AWS. a) single MX = bad practice, even if mostly ok b) AWS IPs generally are shit for mail servers.
  3. your DMARC record has some minor errors - mxtoolbox.com/problem/dmarc/d…
  4. you must be breaking dkim signatures; as you're modifying and forwarding a (now) usually signed email; is there a way you've got around this?

Hi Russel, thank you a lot for the feedbacks 🙏!

  1. Could you give more details please? I'm taking any suggestion to make the website more accessible (even to non-geek people)!

  2. I use AWS mostly for their S3 and RDS. Do you know which cloud provider who might have "cleaner" IPs? The current IP is clean for almost a year now but some users still report SimpleLogin emails falling into their Spam folder so I suspect the IPs might be the culprit here 🤔.
    Adding a fallback server has a high position in my todo list! Once the second server is ready, I'll add a second MX record :).

  3. Fixed :)

  4. The "trick" is when an email is forwarded through SimpleLogin, I remove its incoming DKIM signature (after verifying it) and replace by the SimpleLogin one. So outgoing emails are DKIM-valid.

  1. Just shorter and simpler would get me to try it. If you're giving away accounts, maybe you could do the whole signup over email?
  2. Ya; it's hard - just check your ip / block in blacklists. You can build reputation by getting folks to take the messages out of spam.
  3. cool
  4. ya, so still the problem is that I have to trust the message is un-tampered with inside your infra.

1)) By "signup over email" you mean the passwordless login over email? I thought about this one before and am not 100% convinced about it yet ...

4)) Yes I know that it's hard to trust the system :), that's why I planned for SimpleLogin to be open source from the beginning. For now, users still need to take my word for it ...

It's not that useful currently, and too minimal - "No Results Found" - I'd rather google 'site:github.com awesome cms ruby', which gives me github.com/postlight/awesome-… + github.com/markets/awesome-ru…, which seem super comprehensive.

If you get more stuff, maybe - but it's an SEO / traffic game. If I were to use it, I'd suggest adding examples to each (projects using it, screenshots), plus ability to filter by offering type - commercial or not.

Thank you for the insight.

That's actually the goal. "Resources" will provide articles, tutorials, etc. for the tool you pick. You'll be able to filter by open source or commercial, and I will provide screenshots to certain tools (CMSs, Form handlers, etc) where I can.

I get what you're saying about the "No Results Found" and intend to address that. More content will definitely help in that case but given that I got this up and running in under 4 weeks, it's difficult to pool enough to fulfill each filter.

Something like an application of something in the real world; e.g. KPIs / a marketing strategy / etc, then run through state of union, goal, theories, application of one or more of them, results, conclusion

This x 100; it build trust, especially if they know the company or have heard of it.

Ya; Clearbit is great, but it's targeting salesops or sales leaders to get implemented; looks like Jonas is targeting IC sales folk; so, something like mixmax might be a closer hit marketing wise (though, they do both - maybe calendly.com)

"generate qualified leads out of thin air" seems like straight BS. You should explain how in a sentence: "qualified leads by X".

Reading further, seems like you're targeting IC sales folk, promising qualified leads from AI. Def show them how; screenshots, results, workflow. Also, def show them some quotes from customers -- 'I get X leads every day, it saves me Y minutes. At $Z, it's a no-brainer and helps me hit my quota' - XYZ, Sales @ Some Co.

Checkout other sales tooling targeted or used by ICs; a) pricing is important as they're putting in their own card a lot just to get ahead. show what yours is front and center b) this design is totally not-normal for these kinda tools.

"You?" - in the team section delete. a) no one cares b) it doesn't build trust imho.

your survey "How would you rate the following?" - "Curiosity - Always try new things" - is this meant to be "I always try new things?". It's ambiguous / has errors to a native English reader. I stopped a few questions after, it seems too "help me choose my product" than "help me build this product" / qualifying the submitter.

Could you do something around testing monetizing, or marketing your startup?

Yeah could do. What are you thinking of?

Something like an application of something in the real world; e.g. KPIs / a marketing strategy / etc, then run through state of union, goal, theories, application of one or more of them, results, conclusion