add hotjar to new #nomads sign up payment

add/remove buzzwords and hotjar #instaaa

see hotjar recordings #remoteok job poster and do improvements based on usage

ga & Hotjar ad page #makernews

#thecompaniesapi watch reindexing going, setup self-hosted posthog instance; full tracking in server/frontend context; replaced hotjar & mixpanel for free and with very encouraging early results