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The Psychology of Reciprocation
The Psychology of Reciprocation
#reciprocity
A study on the Psychology of Reciprocation: A Critical Evaluation of its Application and Impact on User Behaviour in Digital Products
Submitted thesis and now preparing for the defense #reciprocity
Started writing a case study on The Guardian and pattern 9, 'Displaying the usage of a resource provided for free in a quantitative way.' #reciprocity
Started writing a case study on Reciprocity and Rows.com decision to replace their landing page with the product without a sign in requirement (pattern 23). #reciprocity
Reviewed 'Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb' (pubsonline.informs.org/doi/ab…) #reciprocity
Wrote draft for 3 chapters:
Babbel Free Live Class and Instrumental Value in Reciprocity (Pattern 29), Compliments and Motivational Messages (Pattern 28) and, Duolingo Friend Quests and Combining patterns for a stronger reciprocity effect (Patterns 6, 7, 26).
#reciprocity
Started writing a comparative analysis on Duolingo and Babbel aided by the theoretical framework I designed, Reciprocity Elicitation Patterns (REP) and an additional study to complement the results. #reciprocity
Designed a diary study to learn more about the impact of REP on user engagement. Starting today, participants will use both Duolingo and Babbel for a week and make a daily submission to Google Forms. #reciprocity