I'd like to hear about this as well as I'm just getting started selling B2B for #rmflags
So far, I feel like B2B sales is a relationships business, the cold calling/emailing part of it is very difficult. Speaking personally, 100% of the sales meetings I've booked have all been companies with leaders that already know me and have a decent degree of trust when it comes to my work.
Cold emailing didn't really work for me - I used AI to write some sales emails for me, made edits, and then used Apollo.io to find target customers + send emails to ~100 businesses, but the response rate was low and the responses I did get were "I'm not interested, never email me again." One guy even cited GDPR and said he would report me if I sent another email (no idea how accurate that is or if he can even do that, but I marked him as "do not email" in Apollo for that reason). I think most people just mark these sorts of emails as spam and/or archive them unless you've met them before.
I think because it's such a numbers game, its hard to tell if its the channel that isn't working or the approach until you've tried each one hundreds/thousands of times.
It's hard to get incentives right when there's so much friction too - maybe the right offer/email would make the channel blow open.
Yeah, you might be right - I'm willing to bet there's a bit of a numbers game involved too. I haven't purchased Apollo.io yet, so I'm only able to target 100 people max haha. That said, results might be different with 1k people or 10k people. I'm going to give it a shot once I finish a couple of sales demos to see what kind of customer feedback I'm getting and refine my pitch.
I'd like to hear about this as well as I'm just getting started selling B2B for
#rmflags
So far, I feel like B2B sales is a relationships business, the cold calling/emailing part of it is very difficult. Speaking personally, 100% of the sales meetings I've booked have all been companies with leaders that already know me and have a decent degree of trust when it comes to my work.
Cold emailing didn't really work for me - I used AI to write some sales emails for me, made edits, and then used Apollo.io to find target customers + send emails to ~100 businesses, but the response rate was low and the responses I did get were "I'm not interested, never email me again." One guy even cited GDPR and said he would report me if I sent another email (no idea how accurate that is or if he can even do that, but I marked him as "do not email" in Apollo for that reason). I think most people just mark these sorts of emails as spam and/or archive them unless you've met them before.
That's also my experience.
Thanks for sharing, Ben!
I've had similar experiences so far...
I think because it's such a numbers game, its hard to tell if its the channel that isn't working or the approach until you've tried each one hundreds/thousands of times.
It's hard to get incentives right when there's so much friction too - maybe the right offer/email would make the channel blow open.
Yeah, you might be right - I'm willing to bet there's a bit of a numbers game involved too. I haven't purchased Apollo.io yet, so I'm only able to target 100 people max haha. That said, results might be different with 1k people or 10k people. I'm going to give it a shot once I finish a couple of sales demos to see what kind of customer feedback I'm getting and refine my pitch.