I think because it's such a numbers game, its hard to tell if its the channel that isn't working or the approach until you've tried each one hundreds/thousands of times.
It's hard to get incentives right when there's so much friction too - maybe the right offer/email would make the channel blow open.
Yeah, you might be right - I'm willing to bet there's a bit of a numbers game involved too. I haven't purchased Apollo.io yet, so I'm only able to target 100 people max haha. That said, results might be different with 1k people or 10k people. I'm going to give it a shot once I finish a couple of sales demos to see what kind of customer feedback I'm getting and refine my pitch.
Thanks for sharing, Ben!
I've had similar experiences so far...
I think because it's such a numbers game, its hard to tell if its the channel that isn't working or the approach until you've tried each one hundreds/thousands of times.
It's hard to get incentives right when there's so much friction too - maybe the right offer/email would make the channel blow open.
Yeah, you might be right - I'm willing to bet there's a bit of a numbers game involved too. I haven't purchased Apollo.io yet, so I'm only able to target 100 people max haha. That said, results might be different with 1k people or 10k people. I'm going to give it a shot once I finish a couple of sales demos to see what kind of customer feedback I'm getting and refine my pitch.