We did not try other sources, we know (at least I'm pretty sure) that our competitors are paying big bucks for Google Search Ads. We haven't tried it but my guess is that those are more expensive. But we should try it (cc @paultondeur )
This is where our audience resides and where we have the chance to make it personal and explain our WHY in an authentic way. Plus we have a strong following of fans on LI, causing lots of organic interactions.
We have engagement rates of up to 25%. This is massive and with bottlenecks in handling all the signups, I don’t believe we should invest effort into experimenting with other platforms at the moment
Congrats!
Did you try any other ads besides LI? If yes, which and how are performing? If not, why?
We did not try other sources, we know (at least I'm pretty sure) that our competitors are paying big bucks for Google Search Ads. We haven't tried it but my guess is that those are more expensive. But we should try it (cc @paultondeur )
This is where our audience resides and where we have the chance to make it personal and explain our WHY in an authentic way. Plus we have a strong following of fans on LI, causing lots of organic interactions.
We have engagement rates of up to 25%. This is massive and with bottlenecks in handling all the signups, I don’t believe we should invest effort into experimenting with other platforms at the moment
We could/should experiment of course, but I don't expect the same results as Linkedin.