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This is where our audience resides and where we have the chance to make it personal and explain our WHY in an authentic way. Plus we have a strong following of fans on LI, causing lots of organic interactions.
We have engagement rates of up to 25%. This is massive and with bottlenecks in handling all the signups, I don’t believe we should invest effort into experimenting with other platforms at the moment

We could/should experiment of course, but I don't expect the same results as Linkedin.

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