Back
Post
The Social Layer of the Web – feedback wanted on Poppin 👀
We’re building Poppin — a browser extension that turns any webpage into a shared social space. Users can chat in real-time, leave comments on any URL, or host voice spaces with their communities. It’s like turning the internet into a live Twitch stream or Reddit communities — but for every url of the web without requiring integration.
Currently, we’re in invite-only beta and collecting feedback from early users.
Currently, we’re in invite-only beta and collecting feedback from early users.
What can the WIP community help you with right now?
Try it out and let us know what feels smooth, what feels broken, and what you’d want more of.
Request access at DM or mail to [email protected]
Intro Video: X/Twitter
Try it out and let us know what feels smooth, what feels broken, and what you’d want more of.
Request access at DM or mail to [email protected]
Intro Video: X/Twitter
👋 Join WIP to participate
Setting aside the long term vision, how will you ensure that when someone installs the extension there’s other people to chat with on a given page?
There’s been quite a few attempts at adding a social layer to webpages, but I’ve never seen anyone overcome this challenge.
You either need to provide enough value in “single player mode” or find some other way to get critical mass around certain sites.
Hey Marc, thanks for the thoughtful question—completely agree it’s the key challenge.
Rather than launching across the whole web, we’re activating Poppin on high-density pages (crypto tools, launch platforms, dev docs) where early adopters already hang out. Users can vote to unlock it on new sites, driving organic rollout.
We’re also building a widget/API model so sites can embed Poppin under their own branding. This keeps users engaged on-page (vs. sending them to Telegram/Discord), with post, real-time chat, voice, and Poppin AI(Users can chat with Poppin AI about the page they’re on—ask questions, get summaries, or explore the content more deeply in real time). This also enables users to experience Poppin on widget-enabled websites without needing the extension. With verified team badges, site owners and their teams can directly interact with users and foster real-time engagement right on their own platform.
We believe now is the right time: browser extensions are gaining adoption again (thanks to AI/Web3), and Poppin offers both “single-player value” and a path to network effect.
Happy to hear any feedback if you see blind spots.
Sounds like you've thought it through.
My only remaining feedback with regards to blind spots is that most (if not all?) successful social networks started very simple. Often not even representing a social network yet.
I think because it's impossible to predict what people want. So you need to start with something super simple and build upon the usage you see around that.
For example with WIP I started it as a group chat, slowly added some chatbot functionality, eventually simple profile pages, and grew it iteratively from there. But I think that 1) I wouldn't have been able to come up with the current website functionality from day 1, it NEEDED the iterative process, and 2) even if I did immediately build out the website, it wouldn't have worked because the community needs to grow into it slowly. You need enough users, people need to have built the habit of using it, etc.
Poppin already seems fully featured. I think that just makes it harder to iterate because you're building on top of a lot of assumptions.
^ This is all predicated on my understanding that you don't have an active userbase yet. If you did start with something simple, got users, and iterated based on actual user needs and behavior, then disregard everything I said :)