I've done cold emailing and door-to-door sales in the past, personally my inclination is to have as short an email as possible so it doesn't look automated and trigger people's "this is spam, delete immediately" reflex. Instead I like to link to more information. I also try to keep the tone informal so it doesn't seem like it's coming from a B2B salesperson getting paid to find customers for a product he doesn't actually believe is useful.
Of course the best way to do it is to A/B test, but this is what I would be inclined to start with:
Hi <NAME-OF-CONTACT>,
I saw this spam in your community: <DIRECT-LINK-TO-SPAM-POST>
I built an AI bot to deal with this kind of thing, I'm asking $30/mo. I'd be happy to show you how it works: cal.com/ben-makes-stuff/15min
I like the idea of keeping it short and including an upfront price, but I don't want to promise $29/mo and then ask them for a lot more.
I say that because I'm going to qualify people in the demo meeting and figure out how much they can pay, then design a custom plan around them in many cases.
I will play around with this type of wording though, thanks!
Ok I'm going to adjust course here. Got an immediate "no" for this one.
Think this is overly salesy and need to see if people are even interested in solving this problem first by asking some questions. I'll start there, not include any sales links, and see if it helps.
I've done cold emailing and door-to-door sales in the past, personally my inclination is to have as short an email as possible so it doesn't look automated and trigger people's "this is spam, delete immediately" reflex. Instead I like to link to more information. I also try to keep the tone informal so it doesn't seem like it's coming from a B2B salesperson getting paid to find customers for a product he doesn't actually believe is useful.
Of course the best way to do it is to A/B test, but this is what I would be inclined to start with:
I like the idea of keeping it short and including an upfront price, but I don't want to promise $29/mo and then ask them for a lot more.
I say that because I'm going to qualify people in the demo meeting and figure out how much they can pay, then design a custom plan around them in many cases.
I will play around with this type of wording though, thanks!
Sent my first email with:
```
Hi XXXXXX,
I'm a member of XXXXXXX and saw it has been getting some spam: <link>
I built an AI bot to deal with this kind of thing; I'm asking $59/mo.
I'd be happy to show you how it works. Pick any time that works for you: cal.com/ben-makes-stuff/15min
Thank you,
Benjamin Katz
Founder, watchdog.chat
LinkedIn: www.linkedin.com/in/bakatz91
Cal: cal.com/ben-makes-stuff/15min
```
In this case, this is not an enterprise client so I was more comfortable listing an upfront price that makes sense for his community size
Ok I'm going to adjust course here. Got an immediate "no" for this one.
Think this is overly salesy and need to see if people are even interested in solving this problem first by asking some questions. I'll start there, not include any sales links, and see if it helps.
remember sample size :) having one no doesn't mean much, dependson the context
Fair enough
I'm trying small sample sizes first to see what works in a very small group then expanding on the ones that seem to hit
Don't want to get my email blocked as spam by sending a low quality message to 1000s of people