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Maybe something a little playful for the CTA

"Magic? I'm ready!"
"Magic Link? I'm In!"
"OTP Magic? Let's go!"

Placeholder

"Magic starts with your email..."
"Drop your email here..."
"Where should we send the magic?"
"Ready for the magic? One Email away..."

And re pricing having a visual element is nice like

Small 🌱
Medium 🌿
Big 🌳

Just showing some kind of growth.

Cheers

Great ideas. Will see if I can incorporate them somehow after I wake up tomorrow

Alright so:

  1. For the playfulness stuff, I heavily considered this but I think context is key here and boring may actually be a good thing - as @sponno mentioned above, it's an authentication service I'm building, so I definitely don't want to appear too "playful" with people's login information by adding emojis everywhere or using this kind of wording. It would be different if I were building some meme generator or almost anything else that doesn't focus on user privacy/security. That said, I took your advice and improved the CTA slightly: "Try for Free" instead of "Signup"

  2. I do think the pricing table could stand to be improved though, and I noticed some alignment issues with the pricing table on mobile anyway though, so I'm going to see what I can do to address your comment there while fixing the layout on mobile. It's a fair point about the pricing looking too similar.

Thanks again for the feedback, very helpful to think through these things

1 - on second thought, makes total sense, the underlying goal is security and trust not fun.

2 - great!

Cheers

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