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Alright so:

  1. For the playfulness stuff, I heavily considered this but I think context is key here and boring may actually be a good thing - as @sponno mentioned above, it's an authentication service I'm building, so I definitely don't want to appear too "playful" with people's login information by adding emojis everywhere or using this kind of wording. It would be different if I were building some meme generator or almost anything else that doesn't focus on user privacy/security. That said, I took your advice and improved the CTA slightly: "Try for Free" instead of "Signup"

  2. I do think the pricing table could stand to be improved though, and I noticed some alignment issues with the pricing table on mobile anyway though, so I'm going to see what I can do to address your comment there while fixing the layout on mobile. It's a fair point about the pricing looking too similar.

Thanks again for the feedback, very helpful to think through these things

1 - on second thought, makes total sense, the underlying goal is security and trust not fun.

2 - great!

Cheers

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