The page has no personality. It seems like a random, poorly designed theme with an irrelevant stock photo. It doesn't inspire confidence as well. I'd be happy to provide more comments on why I think the theme is poorly designed if you're interested. (mostly typography)
There are many prospecting services. Your page doesn't tell me why yours is better or even how it's different
It lacks any credibility. You mention the "team" (you), which is a good start, but you don't provide "proof" of why we should trust you.
Language like "CASH IN" is a big turn off for me. Makes it sound like some sort of pyramid scheme.
I'm not your target market (I'm not interested in using a prospecting tool), so I'd recommend reaching out to people you think are potential customer. Ask them to be critical. Explain your product through conversational language. Take note of any questions/criticism they have. Come up with solid answers. Refine your explanation over time. Up until they are truly excited to give your product a try. Then convert this conversational explanation to a landing page.
For these roasts I tend to focus on the negative as I feel that's the most helpful. Take it with a grain of salt though. I'm peculiar when it comes to sales-oriented products.
Do you know Clearbit? I think it's a great example of a sales-oriented product suite with great marketing and landing pages.
Nope, didn't find Clearbit yet, thank you! I know Salesforce, found Salesmachine and basically think these people might be happy for my help :)
I don't know if you waste your time explaining details about the theme, because (as you quickly figured out) I just picked the first one that looked decent for the use case. But sure - yes I'm interested!
"proof" - like customer reviews, recommendations?
Yes "CASH IN" - you're not the first to criticize this.. I'm trying to adopt sales language.. probably too much
reach out to Sales people - is out and waiting, I hope to receive feedback tomorrow.
Ya; Clearbit is great, but it's targeting salesops or sales leaders to get implemented; looks like Jonas is targeting IC sales folk; so, something like mixmax might be a closer hit marketing wise (though, they do both - maybe calendly.com)
I'm not your target market (I'm not interested in using a prospecting tool), so I'd recommend reaching out to people you think are potential customer. Ask them to be critical. Explain your product through conversational language. Take note of any questions/criticism they have. Come up with solid answers. Refine your explanation over time. Up until they are truly excited to give your product a try. Then convert this conversational explanation to a landing page.
Ouch, that hurts a bit ;) but it helps even more - thanks a lot Marc!
For these roasts I tend to focus on the negative as I feel that's the most helpful. Take it with a grain of salt though. I'm peculiar when it comes to sales-oriented products.
Do you know Clearbit? I think it's a great example of a sales-oriented product suite with great marketing and landing pages.
Nope, didn't find Clearbit yet, thank you! I know Salesforce, found Salesmachine and basically think these people might be happy for my help :)
I don't know if you waste your time explaining details about the theme, because (as you quickly figured out) I just picked the first one that looked decent for the use case. But sure - yes I'm interested!
"proof" - like customer reviews, recommendations?
Yes "CASH IN" - you're not the first to criticize this.. I'm trying to adopt sales language.. probably too much
reach out to Sales people - is out and waiting, I hope to receive feedback tomorrow.
Credentials (e.g. relevant work experience), social proof (customer reviews), etc.
This x 100; it build trust, especially if they know the company or have heard of it.
Ya; Clearbit is great, but it's targeting salesops or sales leaders to get implemented; looks like Jonas is targeting IC sales folk; so, something like mixmax might be a closer hit marketing wise (though, they do both - maybe calendly.com)