Results after sending the first emails

Last Friday and Monday, we sent the first emails to our users.


📨 685 emails has been delivered
💌 38,45% of them have been opened (264)
📲 39,77% of people who opened an email clicked on a link (105)
✈️ 88 people clicked on a flight offer
🤩 101 people visited the upgrade page
😒 No flight ticket sold
😒 No other upgrade than the one made on the first day

Next steps:

- We need to improve the algorithm generating the links to be sure we send offers to everyone (some free users were only receiving obfuscated links). Our priority must be to be useful for free users since they will help us to acquire new users.
- We need to revamp the upgrade page to improve the conversion rate. We need to better explain what you'll get by upgrading: give examples of awesome offers + average difference between free and paid emails.
- Launch new services for paid users: a shop with product for travellers, 2 emails per month, ad-free emails, awesome offers in your area (even outside of your criteria) and a travellers telegram group to exchange advice and get answers before, during and after your trip. 

If you find it difficult to communicate the value of the premium membership you could consider giving a free trial. Perhaps in exchange for filling out a survey.