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I like the idea of rewarding members for bringing in more people, but I'm not sure the economics of a $20/mo subscription will allow us to offer an incentive significant enough to get people to actively start inviting more members.

I think the key incentive for people to invite cool makers is that it helps improve their own experience of WIP. However, right now that's complicated by the fact that those cool makers need to get over that $20/mo hurdle first.

Hence the idea to offer a free (but invite-only!) membership.

If there was a stripped-down free version, in addition to the current paid membership, would you downgrade? If not, do you think it would negatively effect that motiviation you mention?

i agree totally my proposal was to complex after read it again.
your approach seems more doable, and inspired by a model who already work Dribbble

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