I think local tools are a good idea if the idea has a market in your country, but the best local apps have some unique features to differentiate them from non-local apps
e.g. Amazon in the US and Lazada in Thailand both deliver similar goods. Amazon has better logistics and routing, but Lazada differentiates itself by being a "fun" app with minigames to get you discounts.
I like this note too - Ben's right that Lazado and Shoppee and Flipkart (I think these are the three really big ones in the region) all provide some localized specifics... also marketing gets to be more fun / localized.
@nikspyratos you might also like the Rest of World newsletters. It's one of my favorites and covers tech outside of a us/western euro perspective. It's really great if you're not already across it! restofworld.org/
I think local tools are a good idea if the idea has a market in your country, but the best local apps have some unique features to differentiate them from non-local apps
e.g. Amazon in the US and Lazada in Thailand both deliver similar goods. Amazon has better logistics and routing, but Lazada differentiates itself by being a "fun" app with minigames to get you discounts.
I like this note too - Ben's right that Lazado and Shoppee and Flipkart (I think these are the three really big ones in the region) all provide some localized specifics... also marketing gets to be more fun / localized.
@nikspyratos you might also like the Rest of World newsletters. It's one of my favorites and covers tech outside of a us/western euro perspective. It's really great if you're not already across it! restofworld.org/
Thank you, will check it out!