I like this note too - Ben's right that Lazado and Shoppee and Flipkart (I think these are the three really big ones in the region) all provide some localized specifics... also marketing gets to be more fun / localized.

@nikspyratos you might also like the Rest of World newsletters. It's one of my favorites and covers tech outside of a us/western euro perspective. It's really great if you're not already across it! restofworld.org/