@pretzelhands is correct. The command is meant for the initial PR launch of your product. You can only use it once per product. It notifies the group, adds your product to the "Launched Today" section on the homepage, and sets the launch date on your product page.
It's up to the maker to decide what he/she considers as the product being launched, but typically I'd expect it to coincide with a bigger PR push (Product Hunt, etc).
Support for additional version launches and feature releases will likely be added later. For now I suggest just using the /done command.
@pretzelhands is correct. The command is meant for the initial PR launch of your product. You can only use it once per product. It notifies the group, adds your product to the "Launched Today" section on the homepage, and sets the launch date on your product page.
It's up to the maker to decide what he/she considers as the product being launched, but typically I'd expect it to coincide with a bigger PR push (Product Hunt, etc).
Support for additional version launches and feature releases will likely be added later. For now I suggest just using the /done command.