FWIW we had a bunch of feedback from customers which weren't our target audience on #thieve in the early days, eventually that group of customers accounted for 95% of revenue.
We were building for consumers, and then merchants started reaching out via customer support asking for features.
We ended up building a subscription tool that catered to their needs, and over time that grew faster than the consumer side, until it was a majority of our revenue.
But I remember when their requests first started coming in we weren't interested in it at all, because we were focussed somewhere else. In hindsight I think we could have adapted quicker and been more attentive to how people were using the platform.
Ultimately I think it's an interesting challenge when you have a vision for something and then users start pulling you in another direction. As a founder it's a bit interesting from a motivation standpoint.
FWIW we had a bunch of feedback from customers which weren't our target audience on
#thieve in the early days, eventually that group of customers accounted for 95% of revenue.
How did that happen? Did you pivot towards them?
We were building for consumers, and then merchants started reaching out via customer support asking for features.
We ended up building a subscription tool that catered to their needs, and over time that grew faster than the consumer side, until it was a majority of our revenue.
But I remember when their requests first started coming in we weren't interested in it at all, because we were focussed somewhere else. In hindsight I think we could have adapted quicker and been more attentive to how people were using the platform.
Ultimately I think it's an interesting challenge when you have a vision for something and then users start pulling you in another direction. As a founder it's a bit interesting from a motivation standpoint.