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We were building for consumers, and then merchants started reaching out via customer support asking for features.

We ended up building a subscription tool that catered to their needs, and over time that grew faster than the consumer side, until it was a majority of our revenue.

But I remember when their requests first started coming in we weren't interested in it at all, because we were focussed somewhere else. In hindsight I think we could have adapted quicker and been more attentive to how people were using the platform.

Ultimately I think it's an interesting challenge when you have a vision for something and then users start pulling you in another direction. As a founder it's a bit interesting from a motivation standpoint.

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