To your current advertisers, you say just that. You are testing new types of ad slots, if they want, they can also book it ;-)
Can you maybe make the Ad not sticky and have a display limit of 5x per day or so?
That way you could also tell your current advertisers that they have full day placements and this and is only x timers per day.
In general, I would move towards a CPM based price model or high fix rates.
Name it Top Placement Ad and just test it out.
To your current advertisers, you say just that. You are testing new types of ad slots, if they want, they can also book it ;-)
Can you maybe make the Ad not sticky and have a display limit of 5x per day or so?
That way you could also tell your current advertisers that they have full day placements and this and is only x timers per day.
In general, I would move towards a CPM based price model or high fix rates.
Hey Jesse, thanks a lot for your valuable opinion, honestly appreciate it 🙏
Do you mean 5x per day to each visitor?
Yes, per visitor. In paid media its called frequency capping
Thanks a lot, I need to research and learn about this ads model, I have no idea!
I you know any resources you can share please let me know Jesse, thanks!
Just google CPM, CPC, CPA, Fixed prices, or even programmatic display ads, dynamic CPM, viewability. Hubspot usually has a bunch of resources
This helps, thanks a lot!