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Yes, per visitor. In paid media its called frequency capping

Thanks a lot, I need to research and learn about this ads model, I have no idea!

I you know any resources you can share please let me know Jesse, thanks!

Just google CPM, CPC, CPA, Fixed prices, or even programmatic display ads, dynamic CPM, viewability. Hubspot usually has a bunch of resources

This helps, thanks a lot!

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