Happy to chat more in detail -- seems like it is very similar to my work with #addison
the main challenge with non-dev roles is the trust/authority factor -- people will place a bigger emphasis on the relationship.
How I kickstarted my fractional CFO work was mainly through "marketing through teaching", doing webinars, live workshops, and 1:1 coaching around startup finance and capital raising. This was in collaboration with accelerators and word-of-mouth. From here, I started building a brand/reputation in the startup community, and slowly got to convert attendees into formal engagements.
Currently, I am transitioning into more "aggressive" lead generation, meaning focusing more on outbound prospecting because it is more predictable and I can focus on higher quality leads (higher ticket and/or higher probability). "Marketing through teaching" is very good to establish yourself as a trusted expert, but it takes more time to build predictable momentum given that it is more of a "catch-all" method, and audience tends to lack immediate-intent.
I am still figuring out my outbound prospecting strategy, but I'd recommend you to have 2-3 lead magnets in the area which you're looking to focus on and start doing outreach to your target customer profile.
Take a look at companies that have recently joined or graduated from accelerator companies, or recently vc-backed companies. Those could be good targets for you to start with.
This is really hepful! I appreciate the detailed response.
"Marketing through teaching" (or showing) is more or less the approach I was looking to follow.
Yeah recently funded companies are looking for ways to grow quickly. But I feel like I would need a couple of success cases first though. Did you do any free work at the beginning?
I want to leverage my LinkedIn audience to promote my service there. Hopefully all can fall within the #upgroves umbrella.
@Paulina Yes, I did about a year and a half of free work (while working FT); this was either comprised of workshops or 1:1s. From there, I started eventually getting paid for the 1:1s, and a few small engagements came out of the workshops.
Side Note: At that time I did not have at that time I did not have an engagement mechanism (newsletter or email marketing). So I didn't really have a system in place to nurture and convert relationships. That's where the 1:1s came in handy; but it was all passive (again -- at that time it was a side thing for me)
Happy to chat more in detail -- seems like it is very similar to my work with
#addison
the main challenge with non-dev roles is the trust/authority factor -- people will place a bigger emphasis on the relationship.
How I kickstarted my fractional CFO work was mainly through "marketing through teaching", doing webinars, live workshops, and 1:1 coaching around startup finance and capital raising. This was in collaboration with accelerators and word-of-mouth. From here, I started building a brand/reputation in the startup community, and slowly got to convert attendees into formal engagements.
Currently, I am transitioning into more "aggressive" lead generation, meaning focusing more on outbound prospecting because it is more predictable and I can focus on higher quality leads (higher ticket and/or higher probability). "Marketing through teaching" is very good to establish yourself as a trusted expert, but it takes more time to build predictable momentum given that it is more of a "catch-all" method, and audience tends to lack immediate-intent.
I am still figuring out my outbound prospecting strategy, but I'd recommend you to have 2-3 lead magnets in the area which you're looking to focus on and start doing outreach to your target customer profile.
Take a look at companies that have recently joined or graduated from accelerator companies, or recently vc-backed companies. Those could be good targets for you to start with.
This is really hepful! I appreciate the detailed response.
#upgroves umbrella.
"Marketing through teaching" (or showing) is more or less the approach I was looking to follow.
Yeah recently funded companies are looking for ways to grow quickly. But I feel like I would need a couple of success cases first though. Did you do any free work at the beginning?
I want to leverage my LinkedIn audience to promote my service there. Hopefully all can fall within the
@Paulina Yes, I did about a year and a half of free work (while working FT); this was either comprised of workshops or 1:1s. From there, I started eventually getting paid for the 1:1s, and a few small engagements came out of the workshops.
Side Note: At that time I did not have at that time I did not have an engagement mechanism (newsletter or email marketing). So I didn't really have a system in place to nurture and convert relationships. That's where the 1:1s came in handy; but it was all passive (again -- at that time it was a side thing for me)