This is really hepful! I appreciate the detailed response.
"Marketing through teaching" (or showing) is more or less the approach I was looking to follow.
Yeah recently funded companies are looking for ways to grow quickly. But I feel like I would need a couple of success cases first though. Did you do any free work at the beginning?
I want to leverage my LinkedIn audience to promote my service there. Hopefully all can fall within the #upgroves umbrella.
@Paulina Yes, I did about a year and a half of free work (while working FT); this was either comprised of workshops or 1:1s. From there, I started eventually getting paid for the 1:1s, and a few small engagements came out of the workshops.
Side Note: At that time I did not have at that time I did not have an engagement mechanism (newsletter or email marketing). So I didn't really have a system in place to nurture and convert relationships. That's where the 1:1s came in handy; but it was all passive (again -- at that time it was a side thing for me)
This is really hepful! I appreciate the detailed response.
#upgroves umbrella.
"Marketing through teaching" (or showing) is more or less the approach I was looking to follow.
Yeah recently funded companies are looking for ways to grow quickly. But I feel like I would need a couple of success cases first though. Did you do any free work at the beginning?
I want to leverage my LinkedIn audience to promote my service there. Hopefully all can fall within the
@Paulina Yes, I did about a year and a half of free work (while working FT); this was either comprised of workshops or 1:1s. From there, I started eventually getting paid for the 1:1s, and a few small engagements came out of the workshops.
Side Note: At that time I did not have at that time I did not have an engagement mechanism (newsletter or email marketing). So I didn't really have a system in place to nurture and convert relationships. That's where the 1:1s came in handy; but it was all passive (again -- at that time it was a side thing for me)