It's depends on the type of product for eg I am doing #panicgone but while doing this I came to realise it's really hard to rank this site. and damn those google completions are so good. so I assume anything Informational is all gone outdated sonner or later becaue these generative AI is so good. But something transactional like what is the best tool, what the best x etc, is still hard for AI to judge/needs human touch IMO so we need SEO there.