the best investment anyone can make is: twitter.com/wesbos/status/802…

But I already bought

One simple question you can always ask yourself is:

"Who are the "influencers" and how do I show them what I've made?"

In my case I'm selling "Design Your Own" Twitter Canvas', so I sent a batch of A1 canvas to the PoBox of different You Tubers who do , "Mail Time" where they open mail from fans. Our product was particular good for this as the tweets are all personalised so we don't appear just like 'another company'.

If one gets opened on camera: 300,000+ views for £35 pound spent.

The thing with targeting influencers is that your conversion rate is 10X higher than if you go through conventional ad channels:

a) 300,000 people scrolling past a Facebook Ad.
b) 300,000 people watch 20 second clip of their fav YouTuber talk about how 'unique and cool' a product is.

This technique of targeting influencers does not always require this much effort. Here is two other examples I've come across which have worked well:

Make a new web animation framework. Send the beta version to WebDev magazines / Bloggers.

Write a book about how to get a good night sleep. Ask 10 'famous' sleep experts to write a forward to the book.
They then promote the book which their name is now on.

Refuses all awards and honours as they debase knowledge by turning it into competitive sports — NNT

Stuff which works for me

1. 20 mins exercise each day.

2. I never find myself burned out when I'm immersed in something.
   I get burned out when the work is shit and I'm not learning anything. So maybe you just need a change up. If your project is feeling heavy maybe go back into student mode and dig some new stuff. CSS Grid / Graph QL.

3. Leave programming entirely for a few days and learn something new — SEO / Facebook ads / Books

4. And if none of the above are working. Take the day off and chill out. Come back tomorrow.

Some tasks are just shit. And have to be ground through though. In that case I would say.
Make some Post it Notes. Turn your phone off. And smash through them.

cheers big man. i made my own js fiddle off your example.

jsfiddle.net/harrydry/g0p45rb… @pugson

Think I've got it. Looking forward to putting into practice.

seriously good explanation that. Thanks pug.

any good use case for em then?
In what circumstance would rem fall short?

So, Pug, would you cut px out entirely? (At least for type)

Good Point. Thanks Marc.

My current web design flow is:

1. Design on Sketch on Mac.
2. Then write CSS for the Laptop and scale it down for iPad an iPhone.

The current site I'm designing for is used by teachers, who use monitors / old PC's at school.

When it comes to scaling up CSS to work on bigger screens would you use VW units for FontSize / Padding etc ...?
Would you also start out on Laptop Design first, then scale up?
I'm not good with REM and EM's. Is it time to Learn them?

Wes Bos does a good talk on "Creating and Launching Your Own Product"

www.youtube.com/watch?v=KBlOx…

I'd second Marc's recommendation on IH Podcast and Julian Shapiro.

Maybe times two speed these things, or stick it on in the bath.