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Paulina Sáez

Paulina Sáez

@Paulina

Curious tinkerer and digital artisan.
25
Joined August 2023
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Hey I just published an analysis of how 6 indiehackers got Google Ads working for them. Thought you might find this useful:

upgroves.com/google-ads/

TL;DR:
1. Audit your search terms frequently
2. Start as soon as possible
3. Observe users’ actions
4. Set a target CPA limit
5. Focus on high value keywords
6. Target competitor brands

I think I can lift more weight, but it might be a placebo effect. It's not a gamechanger.
I also feel like I recover faster.
No noticeable mental effects. But that might be because I have sleep issues.
I'm just taking it because everyone says it's good, and it improves my shape (water gets retained between your muscles) .
I've been taking 3g daily for a few years.

Some of the books I'm reading:
- Risk Savvy by Gerd Gigerenzer. Nassim Taleb mentions him in Antifragile. I've really liked the book so far. I'm amazed by how lousy we are at assessing risk under uncertainty. Now I started asking doctors "What would you do?" instead of asking for a recommendation.
- Behave by Robert Sapolsky. I love his other book "Why Zebras Don't Get Ulcers", and I'm loving this one as well. If you want to understand human nature, behavior, and where do our biases come from, this is the book.
- Pragmatic Self-Hosting (in progress). Reading my fellow Small Bettor Andrej Fresen's book to give him feedback before publishing. I've always been curious about this.

Give that professor a raise!what an interesting story. Did you play in local leagues?

Thanks heaps John! Both for the feedback and the purchase.
Hope you find the template useful.
Cheers!

I save mine in an Obsidian note

I'm planning to try Obsidian as the main note taking app. I tried everything except that one 😅 Are there any downsides about it you can tell?

I go to Behance and Dribble for inspiration
For specific things like newsletter or website design, I check competitor's designs and templates
Creative Market is great for social media as well

Been a long time not using Behance for inspiration. I guess I don't like the experience of browsing between different pages.

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