Referlog was created to scratch my own itch as a growth minded CTO.

Whenever I launch a new product, I always want to experiment with adding a referral program to incentivize my happy users to share the product with their friends.

Actually doing so, however, is easier said than done.

Existing solutions are complicated to setup, dictate specific end user flows and/or cost too much to justify an experiment. Meanwhile coding it yourself is a massive bike shed that's never going to get roadmap priority. So I tend to give up.

That's why I decided to build Referlog, a bare bones referral program tool that:

1. takes minutes to setup
2. has a free plan
3. lets you decide the right user flow
4. is no code by default, API on demand

The goal is to be the tool that all startups reach to on day #1, similar to freemium legends like small.chat, hotjar.com & cal.com.