First of all, this is a really cool project you're building here.
Caveat: I haven't built flows like this, BUT as a consumer, I prefer payment first, always. Just take my money, and we'll get to the info collecting later.
It depends what that info is, though. For example, if it's filling out basic bio information or info to make the product/service work, always after.
You do need them to tell you what kind of plan they want first and give them context about what's included and who it's for (like the usage), but your site now shows that clearly under the pricing tab. It's clear enough for even ME to understand (and I'm not a tech person at all), so that's pretty damn clear.
If someone switches the order, I usually get irritated and try to find a better solution (even if their service/product might actually be better).
If you think about it in terms of consumer psychology, it makes sense too.
Also, you want to be clear and upfront that your product costs money. By having them put in a bunch of info to onboard them, that doesn't come across as clear enough. It reminds me of those PDF fillers that say "edit your PDFs for free," and they do. But to ~download~ the edited PDF, you have to pay. I always feel cheated by those companies. (I get they need to make money, but just be transparent. If it's $10/month to get access, cool. Just say that.)
Thanks, that pretty much lines up with my gut as well. Hate signing up for a product that I thought was completely free only to get charged 20 steps into the process.
First of all, this is a really cool project you're building here.
Caveat: I haven't built flows like this, BUT as a consumer, I prefer payment first, always. Just take my money, and we'll get to the info collecting later.
It depends what that info is, though. For example, if it's filling out basic bio information or info to make the product/service work, always after.
You do need them to tell you what kind of plan they want first and give them context about what's included and who it's for (like the usage), but your site now shows that clearly under the pricing tab. It's clear enough for even ME to understand (and I'm not a tech person at all), so that's pretty damn clear.
If someone switches the order, I usually get irritated and try to find a better solution (even if their service/product might actually be better).
If you think about it in terms of consumer psychology, it makes sense too.
Also, you want to be clear and upfront that your product costs money. By having them put in a bunch of info to onboard them, that doesn't come across as clear enough. It reminds me of those PDF fillers that say "edit your PDFs for free," and they do. But to ~download~ the edited PDF, you have to pay. I always feel cheated by those companies. (I get they need to make money, but just be transparent. If it's $10/month to get access, cool. Just say that.)
Thanks, that pretty much lines up with my gut as well. Hate signing up for a product that I thought was completely free only to get charged 20 steps into the process.
It's the worst. The thing is if they were just upfront about it, I probably would have paid, but I don't if they string me along.