I've always thought of branding as a day 0 activity. Even when building the MVP I'm deciding on tone, terminology and styles that are going to resonate with my target market.
Usually, at this stage, there isn't a lot of money to spare for consults but it might be a great opportunity for info-products to help founders improve their brand decisions at this stage.
Do you make it very explicitly, by drawing and writing it all out. Or is it a feeling that you have in you inner self that you are reflecting to the product? And so, all things you make, have the same origin and the same feeling to them?
Yep, I write it up. I start with personas which I create off the back of the potential customer interviews I've done. Then use those personas to think about colours, copy and design choices that might resonate with those personas or invoke certain feelings ie. blue = trust, green = growth etc. - I don't overdo it, but I'll at least have 1-3 pages. I'd love something like a cheat sheet to help with this process.
I've always thought of branding as a day 0 activity. Even when building the MVP I'm deciding on tone, terminology and styles that are going to resonate with my target market.
Usually, at this stage, there isn't a lot of money to spare for consults but it might be a great opportunity for info-products to help founders improve their brand decisions at this stage.
Do you make it very explicitly, by drawing and writing it all out. Or is it a feeling that you have in you inner self that you are reflecting to the product? And so, all things you make, have the same origin and the same feeling to them?
Yep, I write it up. I start with personas which I create off the back of the potential customer interviews I've done. Then use those personas to think about colours, copy and design choices that might resonate with those personas or invoke certain feelings ie. blue = trust, green = growth etc. - I don't overdo it, but I'll at least have 1-3 pages. I'd love something like a cheat sheet to help with this process.