Yep, I write it up. I start with personas which I create off the back of the potential customer interviews I've done. Then use those personas to think about colours, copy and design choices that might resonate with those personas or invoke certain feelings ie. blue = trust, green = growth etc. - I don't overdo it, but I'll at least have 1-3 pages. I'd love something like a cheat sheet to help with this process.
Yep, I write it up. I start with personas which I create off the back of the potential customer interviews I've done. Then use those personas to think about colours, copy and design choices that might resonate with those personas or invoke certain feelings ie. blue = trust, green = growth etc. - I don't overdo it, but I'll at least have 1-3 pages. I'd love something like a cheat sheet to help with this process.