To clarify, this is copyright infringement, not trademark infringement. Copyright refers to any creative work. Trademarks refer to "marks" you use in trade to identify your products and company (e.g. a logo or name)
For trademark infringement, you're supposed to actively litigate to protect your rights. If you don't, you risk losing them.
For copyright, I'm not sure. I don't have experience with it.
My advice would be to take action if you expect you're losing sales because of this, or you expect this will be a long-term problem (i.e. if you expect more content to be pirated in the future), in which case it would be worthwhile to familiarize yourself with the legal process and get to know a lawyer.
Sorry to hear this
To clarify, this is copyright infringement, not trademark infringement. Copyright refers to any creative work. Trademarks refer to "marks" you use in trade to identify your products and company (e.g. a logo or name)
For trademark infringement, you're supposed to actively litigate to protect your rights. If you don't, you risk losing them.
For copyright, I'm not sure. I don't have experience with it.
My advice would be to take action if you expect you're losing sales because of this, or you expect this will be a long-term problem (i.e. if you expect more content to be pirated in the future), in which case it would be worthwhile to familiarize yourself with the legal process and get to know a lawyer.
P.S. happy to introduce you to a lawyer that has helped me with other IP issues
Thanks so much, and yeah, this would be affecting sales for subscriptions to use the IP. It'd be great to talk to the lawyer you mention, thanks!