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Event based mailing.

Email users based on what they've done on your product.

You should have different series of emails that engages a user back into the product. That depends largely on how well you understand what value you're adding to your users and based on what they did, how can you take your users to the place where they realize your product value.

Also, this is a great read. www.intercom.com/starter-kits…

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