I would be more mindful of the way you use color. Right now, the red text is tough to read in some places.

Love the motion video, can you find something a tad more attractive?

I had a look at the landing page and I don't get it. Who is it for?

can't tell if it is for cooks, content creators or the regular joe

Need some polish man :) I would remove the dotted underline and keep width the same from start to finish.

First of all, I really love the concept behind this app! I save recipes on Pinterest all the time, but I especially love the ability to save altered recipes in one space.

Also, the reason why bloggers include obscenely long stories with their recipes is for SEO 😭 Have you found a way around this to where you still rank without the stories?

Suggestions:

1.) I agree with clarifying your messaging.

Your USP is extremely clear for people like me who like to find, save, and alter recipes, especially above the fold.

You mention food creators, which I think is a great audience to go after as well -- however, they're only quickly mentioned.

Are you able to create a separate landing page for them? You could include a line on this landing page that says something like "Are you a food influencer/creator? Click here."

Then you can have a landing page specifically for them that goes into the USP for them and why posting their recipes there (versus/in addition to their own site) is beneficial.

In other words: Why is building a community there beneficial for them? How will it help them reach their goals?

(You don't HAVE to do this. It'd just make it clearer.)

That it's called ReciPEER, it sounds like FOR NOW, it's a space for regular people to share recipes -- not for a food influencer to grow a following there.

(And that's ok!)

Also, the name is brilliant and really memorable!

2.) Dots

The dots are really distracting and misleading. I keep wanting to click on them, even though I know they're not clickable.

For ex: Find an awesome recipe: chocolate cheese cake (dots under "chocolate cheesecake"

I'd only keep it if there's something you can actually link to.

3.) Recipe variations

"Save the remixed recipe: now there are 2 variations on this great recipe!"

Let's say a recipe calls for 1 tablespoon of salt, but someone alters it to have 1.5 tablespoons of salt -- but that's the only alteration. Does that mean there are now two different recipes in the directory?

I can see that getting really cluttered really quickly.

If it's just saved for that one person and it's not showing up in public searches, that's more streamlined (though it means people would have to figure out what they'd want to alter themselves).

The way you wrote this isn't clear. (Not sure it really needs to be, but it'd be a nice-to-have.)

4.) Layout

I've only seen this on my laptop, not on my phone, but that the columns are all different sizes, it could be a mess on mobile. If it is, you'll definitely want to fix that.

5.) Potential issue

Can people post recipes that they themselves haven't created? (Like finding a recipe they like to make then copy/pasting it from the original creator and adding it to Recipeer?)

Ideally, of course, people would give credit/attribution, but I can foresee potential issues with this.

I like the page. Simple, clean. It was clear to me what the site did straight away.

I was expecting the dotted underlined text was a link to take me to an example.

Maybe you can find some way to make a few puns or use the cooking metaphor. e.g. you select the best ingredients, mix them up and cook up a new recipe? ...or maybe not 😜