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I've been running a FinTech company for 7 years. Sometimes as a solo founder, other times I bring on a marketer and a strategic biz dev person to help with larger deals or launches. At one time I had 5 sales people to help close financial advisors in person and at conferences (pre covid). I also got married and had two kids along the way... The struggle, and the ups and downs are so real.

I can truly empathize with the feeling of burnout and the pain. Especially when you get into those long periods of development where you are stuck on a coding problem and the delivery date to share the product with the world slips.

Absolutely make sure you get at least 6.5 hours of sleep. If you are like me and your brain is tired, you can still code but you are LESS ABLE TO PRIORITIZE and you end up staying up late working on the wrong project.

I think you have a cool opportunity here to dog-food your product and to use yourself as a case study. "How I used Mission Control to save Mission Control" or something like that. Be thoughtful about how your product can help you stay balanced and on track. Share how you are using your product to help you deliver the product.

Also I've been a fan of 6 week product sprints with a 2 week break for networking or admin. It helps cut the scope down and focus only on the SINGLE most important thing for the business during the 6 week block.

Of course this is much easier said than done. I'm around if you need to talk more. Remember life is long, and the goal is to stay in the game. Be good to yourself along the way.

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