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Hey Pat, again welcome to WIP! Great questions.

I think any entrepreneur, whether solo or with a large team, will tell you that's there's always more to do than there's time in a day. Always. Whether you're just starting out or been running a business for 10+ years like I have with BetaList.

The solution then is not to try and do everything, but to choose the right things to work on, and learn to accept that you can't pursue every opportunity, refine every design element, respond to every email, or even fix every bug.

Knowing what to focus on, and what to ignore, is perhaps the most valuable skill you can learn as entrepreneur. The way you'll get better at it is to be mindful about how you're spending your time, defining a clear objective (e.g. making enough revenue to cover your living expenses), and be around other makers who will hold you accountable to work on the right things.

Having looked at Mission Control, I think you've picked a very tough market. Time and time again I've found out that B2C is a horrible business to be in as a bootstrapper. Generally speaking you'll need to ask a realtively low price per customer (in your case $99/year), which means you'll need a ton of customers, to make a decent profit. And guess what, B2C customers tend to create the highest support burden. So you'll end up spending a lot of your time troubleshooting and negotiating on price.

Whereas in the B2B market customers are lot less price sensitive (e.g. you can charge $99 per month instead of per year), and they tend to be less of a support burden as well.

So that would be my advice. Pivot to a B2B business where you can charge a decent price, and solve a very specific problem that you can solve well with the limited resources you have.

As for your copywriting question, I suggest just talking to your customers to quickly try out different explanations and also see what language they use themselves. Then condense all that into the copy for your site.

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