You need to greatly simplify that landing page. There's way too much text, not enough images and visual explainers.
Show, don't tell. You need to put a big headline + short explainer text + 5 second video or screenshot at the very top of the page. This is a Mac app, so you need to clearly show people how it works visually to get them to download. Otherwise they'll get bored and exit the page fast.
You can include further information down the page but try to be way less wordy and get to the point fast.
Attached a screenshot of where there's way too much text. You can keep the big headline "Are you making the progress you want?" but put that on the left. Then underneath it, put a very short explainer text or 3 very short bullet points explaining the value prop. Then on the right, include a screenshot or video.
You need to greatly simplify that landing page. There's way too much text, not enough images and visual explainers.
Show, don't tell. You need to put a big headline + short explainer text + 5 second video or screenshot at the very top of the page. This is a Mac app, so you need to clearly show people how it works visually to get them to download. Otherwise they'll get bored and exit the page fast.
You can include further information down the page but try to be way less wordy and get to the point fast.
Attached a screenshot of where there's way too much text. You can keep the big headline "Are you making the progress you want?" but put that on the left. Then underneath it, put a very short explainer text or 3 very short bullet points explaining the value prop. Then on the right, include a screenshot or video.
Thanks for the suggestions @ben