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Please roast my app: ExcellGrowth
Hello everyone, I am Dave, just joined WIP.
I’ve recently launched my first app - a native iOS/macOS app called ExcellGrowth. I’d really welcome feedback from the WIP community to help me improve it.
App landing page (explains concept & features, has App Store link on it):
https://www.excellgrowth.com/excellgrowth-app
App Store product page (if you want to go there directly): https://apps.apple.com/gb/app/excellgrowth/id6471408143
Who the app is for
The target user is someone who has an ambitious & challenging personal vision and / or difficult goals they want to accomplish, and recognise they need some support / structure to keep them on track. Examples: entrepreneur, indie creative/developer, corporate leader / change agent, student, athlete, ...
The core problem the app solves
Helping people make more progress on the challenging aspirations that matter most to them e.g. launch/grow a new business, develop a new product/service, improve your personal best in your chosen sport, get promoted, get a key qualification, design & build a new home, …
Helping people make more progress on the challenging aspirations that matter most to them e.g. launch/grow a new business, develop a new product/service, improve your personal best in your chosen sport, get promoted, get a key qualification, design & build a new home, …
The idea came from doing lots of work coaching organisations and people undertaking major change and transformation. I’ve tried to bake in proven ideas I’ve learned from coaching and effective change management into the app, to make them available to more people.
So it's more than a productivity app, it's a personal development and change management app.
So it's more than a productivity app, it's a personal development and change management app.
I used the app to help develop the app, and it fitted nicely in my productivity stack alongside Things/Apple Reminders (for tactical tasks), Fantastical (for time blocking) and Apple Notes (for more detailed notes and resources).
What makes the app different
The things that make the app distinctive are integrated features to smoothly manage a workflow around:
(a) staying focused on a core set of “discovery” goals where capturing learning is key
(b) embedding new habits / linking them to goals to create support & structure
(c) using a journal to capture progress and insights, on both goals & habits
(d) capturing insights on where things are off track, and acting on them
(e) defining and problem solving obstacles to progress
(f) accessing supporting resources (at excellgrowth.com/resources)
Business model
The app can be used stand-alone for self-development & improvement, with optional coaching if / when the user wants. The app revenue model is freemium (limited use) with paid subscription for unlimited use. Additional costs apply for coaching (this is optional, at user request).
Feedback request
Business model
The app can be used stand-alone for self-development & improvement, with optional coaching if / when the user wants. The app revenue model is freemium (limited use) with paid subscription for unlimited use. Additional costs apply for coaching (this is optional, at user request).
Feedback request
Thanks for any feedback / suggestions on:
- Concept
- Execution
- Execution
- Feature set
- Marketing approach
- Marketing approach
- Anything else you think could make the app better
👋 Join WIP to participate
You need to greatly simplify that landing page. There's way too much text, not enough images and visual explainers.
Show, don't tell. You need to put a big headline + short explainer text + 5 second video or screenshot at the very top of the page. This is a Mac app, so you need to clearly show people how it works visually to get them to download. Otherwise they'll get bored and exit the page fast.
You can include further information down the page but try to be way less wordy and get to the point fast.
Attached a screenshot of where there's way too much text. You can keep the big headline "Are you making the progress you want?" but put that on the left. Then underneath it, put a very short explainer text or 3 very short bullet points explaining the value prop. Then on the right, include a screenshot or video.
Thanks for the suggestions @ben