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That's what I thought! But then I asked bloggers in a few forums and almost everyone disliked any "-or Die" ending. They found it too aggressive.

Post or Pay turned out to be the most popular name. That said, that they like a name doesn't mean that it would be the most effective one, especially when it comes to catching their attention.

And now I'm wondering: True that nobody likes paying. But when paying is part of the value you offer (they pay if they fail, and that's the point of using the product), do you think it's still ineffective to have it in the name?

Interesting! I think or Die is a bit extreme but it also draws attention.

Post or Pay has that wonderful alliteration P-P. Maybe theres a third option & words that come to mind: 'Wager', 'Stake', 'Lose' but these probably don't fit your 'Or' format well. I feel like Im not helping so I'll stop. Maybe 'Publish or Pay'?

You're helping!
I've asked in various forums and it seems like most bloggers do like a lot the P-P alliteration of Post or Pay. I will go on with this name for now, I hope to have a bit of press attention by the time New Year resolutions hit :) (which is often the best time of the year for products like this).
Thanks for the input!

Ah yes that makes sense. Good luck with it Aleix :)

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