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How to validate mobile app ideas?

I'm thinking of making a mobile app for my next project.

Those of you who have done it, how do you find ideas/domains people are searching for on app stores?

How do you make sure these people will find your app?

I guess doing keyword research for the web and directing people to your website which then leads to the app store is one way.ย 

But I'm looking to learn more about native distribution on app stores.

Any advice?


Its really hard to get attention from the app stores themselves until you've been on there a while and have good ratings and user history. The exception to this is that you go viral, which is unlikely of course. You want to think about distribution early on the same way you would a web app. Get it out there on all the standard GTM channels and get those early downloads. The rating is probably the most important thing. If you don't actively pursue positive ratings then the only ones you will get are bad ones from upset users. My advice is to deploy, develop a strategy day 1 for getting positive app store reviews, and then of course play around with paid ads if you have a subscription based app you can monetize and get a positive ROAS on.