Always best to engage people where they’re already engaging.
The benefit of email is that you own the relationship with your users. Problem is corporations taught people that newslettery emails are one-way communication and people stopped responding. The more you make it look and feel like a person, the more they’ll engage.
For highest replies, try ending with a clear question. Something actionable for the person to do. “Let’s connect soon” is cold and impersonal. “What frustrates you about <problem this kickstarter is solving>?”, now we’re talking
Always best to engage people where they’re already engaging.
The benefit of email is that you own the relationship with your users. Problem is corporations taught people that newslettery emails are one-way communication and people stopped responding. The more you make it look and feel like a person, the more they’ll engage.
For highest replies, try ending with a clear question. Something actionable for the person to do. “Let’s connect soon” is cold and impersonal. “What frustrates you about <problem this kickstarter is solving>?”, now we’re talking