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Asked

How does everyone do marketing for your projects?

I'm curious how you do marketing for your projects. 

Personally I've thought of the following ways/mediums, but I want to know if there are more ways that I never considered. 

1. SEO (write articles or guest posts)
2. Ads 
3. Social Media
4. Through influencers 

That's all I can think of. Are there any other major forms we can use to spread the word of our projects? 

Zell Liew
@zellwk

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Ju Nogueira
@junogueira

Hey Zell,

There's two other things I usually do:

  1. Submit the project to relevant directories
  2. Post on forums where I can find my ICP

I got my first clients to #enp using #2.

 Reply

Marketing can be very broad. Your initial list is good, but I think you're focused mostly on known/regurgitated marketing approaches. Think of marketing this way: anything that would raise awareness of your product.

Depending on your product, you can:

  1. Do what @junogueira suggested
  2. Go into communities like reddit, linkedin, or others, answer questions, build a rapport with the community and get referrals.
  3. Built micro-tools that solve a specific problem, slightly related to your product and link it
  4. Seek partnerships with other products for an integration, a bundling, or just a guest blogs
  5. Cold outreach to prospective audiences (email, twitter, etc.)
  6. Platform-marketing; does your product belong on a platform/marketplace? List it and the platform will do the marketing for you

Notice that most of these don't cost anything but time. One thing I've learned is that paid marketing (ads, influencers) rarely provide better results than grinding it yourself.

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Cat Stickler
PRO
@cat

I don't have much more than @smitmartijn suggested, but you can:

  • grow your email list. (If you don't want to invest in something like Convert Kit or Mailer Lite, even a Substack or Beehiiv will do.)

  • network with other creators (or people whose audience will need what you create) and join their bundles. Typically this means giving away a small something in exchange for audience building. You can also do newsletter swaps where you share audiences and talk about each other's offers.

  • create an affiliate/referral program, and this is pretty simple. For people who are early adopters, you can give them an incentive to share the product with their audience/people they know.

  • go enterprise, depending on your product/service. If it's something corporations can use, even if it's not designed with corps in mind, you'd just need to do some extra work to position it well for them, then make connections -- cold email and LinkedIn work well for this.

  • run micro-relaunch events every so often throughout the year. This definitely takes effort, but it can work really well to revitalize your brand and make your product top of mind. If you do this even only once a quarter, those 4 surges can bring in a lot of new people/users/customers.

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Josef Strzibny
@strzibny

This is highly project dependent. You need to think of your target audience. As an example my book Deployment from Scratch made $5000 in a day by being at the front page of Hacker News while never selling anything in Reddit.

I have two decent post that goes into detail of my early marketing:
nts.strzibny.name/how-i-reach…
nts.strzibny.name/how-i-earn-…

 Reply

Search for the problem solved by the product on Twitter. Then leave an honest reply with the project.

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