I don't have much more than @smitmartijn suggested, but you can:
grow your email list. (If you don't want to invest in something like Convert Kit or Mailer Lite, even a Substack or Beehiiv will do.)
network with other creators (or people whose audience will need what you create) and join their bundles. Typically this means giving away a small something in exchange for audience building. You can also do newsletter swaps where you share audiences and talk about each other's offers.
create an affiliate/referral program, and this is pretty simple. For people who are early adopters, you can give them an incentive to share the product with their audience/people they know.
go enterprise, depending on your product/service. If it's something corporations can use, even if it's not designed with corps in mind, you'd just need to do some extra work to position it well for them, then make connections -- cold email and LinkedIn work well for this.
run micro-relaunch events every so often throughout the year. This definitely takes effort, but it can work really well to revitalize your brand and make your product top of mind. If you do this even only once a quarter, those 4 surges can bring in a lot of new people/users/customers.
I don't have much more than @smitmartijn suggested, but you can:
grow your email list. (If you don't want to invest in something like Convert Kit or Mailer Lite, even a Substack or Beehiiv will do.)
network with other creators (or people whose audience will need what you create) and join their bundles. Typically this means giving away a small something in exchange for audience building. You can also do newsletter swaps where you share audiences and talk about each other's offers.
create an affiliate/referral program, and this is pretty simple. For people who are early adopters, you can give them an incentive to share the product with their audience/people they know.
go enterprise, depending on your product/service. If it's something corporations can use, even if it's not designed with corps in mind, you'd just need to do some extra work to position it well for them, then make connections -- cold email and LinkedIn work well for this.
run micro-relaunch events every so often throughout the year. This definitely takes effort, but it can work really well to revitalize your brand and make your product top of mind. If you do this even only once a quarter, those 4 surges can bring in a lot of new people/users/customers.