Webinars kinda work for us (#crisp) but only a very small fraction of users will attend.
And yes, users don't read anymore! We shoot a monthly email with new features (ie. changelog).
What we're trying right now is to show a popup (something users cannot ignore) in the app to highlight a specific feature (it may be a new feature or a feature that exists since a long time). Conditions to show this popup can be: user plan, whether they already used this feature or not, whether they use another complimentary feature, etc. The popup is very simple, a title, a small description, a screenshot of the feature (very important) and a CTA to navigate to that feature.
I think the summary of all this is that the best is to share the feature directly in your app / service, this is the best way to get noticed.
Thanks for sharing this! I also thought about in-app sharing, but to be honest I find these annoying. I never pay attention when I come across a popoup and skip all tours 😆 I prefer to figure out myself and read the docs/look for tutorials when I'm having issues.
Webinars kinda work for us (
#crisp) but only a very small fraction of users will attend.
And yes, users don't read anymore! We shoot a monthly email with new features (ie. changelog).
What we're trying right now is to show a popup (something users cannot ignore) in the app to highlight a specific feature (it may be a new feature or a feature that exists since a long time). Conditions to show this popup can be: user plan, whether they already used this feature or not, whether they use another complimentary feature, etc. The popup is very simple, a title, a small description, a screenshot of the feature (very important) and a CTA to navigate to that feature.
I think the summary of all this is that the best is to share the feature directly in your app / service, this is the best way to get noticed.
Thanks for sharing this! I also thought about in-app sharing, but to be honest I find these annoying. I never pay attention when I come across a popoup and skip all tours 😆 I prefer to figure out myself and read the docs/look for tutorials when I'm having issues.