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How can I improve the landing page?
This is the landing page: https://feedbackface.com
Project: ☒
Features wise it feels like a frankenstein's monster with somewhat unrelated features but I tried to make it meaningful.
It has three different tools as this is something I built for myself while building ☒ and and wanted a way to track customer signups, collect feedback, and also publish blog/content.
I can imagine more tools getting added there but already feels like too much. So I need to figure out how to position this.
Does the landing page make sense? What's clear? What's not clear? What would you change?
Project: ☒
Features wise it feels like a frankenstein's monster with somewhat unrelated features but I tried to make it meaningful.
It has three different tools as this is something I built for myself while building ☒ and and wanted a way to track customer signups, collect feedback, and also publish blog/content.
I can imagine more tools getting added there but already feels like too much. So I need to figure out how to position this.
Does the landing page make sense? What's clear? What's not clear? What would you change?
👋 Join WIP to participate
1️⃣ too much corporate jargon in my opinion.
2️⃣ when you say "Replace 3-5 separate tools with one platform" -- i would be more specific as to what those tools are. For example: "replace Chatbase, Google Analytics, and Wordpress with one platform"
similar to how Basecamp does it:
"- Campfires & Pings for group chat and direct messaging replaces Slack, Teams, etc
Scheduling for deadlines, milestones, and events works with Google, Apple, and Outlook
Docs & Files for storing assets replaces (or works with) Notion, Dropbox, Google Docs, etc"
3️⃣ Having multiple tools is not an issue, but I would refine your messaging to highlight the main pain point you're solving for. It could be something like:
"Grow your business by knowing everything about your customer
One centralized platform with all of the tools you need"
4️⃣ Design-wise and copy-wise; you can refer to this site for inspo: www.feedbask.com
I'll try to make it simple. Anything in specific that stood and should remove?
That's a great point and convey the use clearly. I didn't add since not sure if it's okay to mention other brand names but looks like others are doing it as well.
Yeah, I need to figure out which one to make the main. So far blogging/content side is the most used. So positioning it as "Content Marketing" tool might be good move with others as additional tools "for free". E.g Bento (bentonow.com) has Email marketing as the main one with forms, chat and other tools that comes with it once you are a paid customer.
Their homepage looks great! Super clear and everything is on to the point. I like how they have demo video for each features and even interactive toggles.
Thank you so much Alejandro! I'll start making these changes one by one :)
anytime 💪
Besides what has already been said, you have way too much text and no images. You need screenshots of the product working and a demo video. People respond better to visual stuff in my experience.
Also, put your H1 on the left and a visual on the right to explain how the product works.
Ah yes, there is no single image/video on the homepage. Thanks Ben, I'll add them 😎
design-wise, it looks like you put everything on cards, sometimes there are 3 levels of them. You probably don't need most/all but one of them. The one I'd keep is the bottom one (pic 3)
Another thing is some layers are wider than others without an obvious reason, and most hover animations don't make sense to me either. Icons don't particularly mean anything to me.
Text centering doesn't make sense in most places. Spacing is arbitrary.
Thanks for checking Sergei. Now I can't unsee the things you mentioned (which is a good thing!). In the next couple of days I'll focus on the design aspect.
Homepage went through multiple revisions when new features were added.
Considering all these, I think better to use a proper template like Tailwind UI or get help from a designer.
Other than these, is it clear what the product is about? I think we need pictures or videos too based on comments from others.
Thanks again for taking the time to go through it and giving me suggestions :)
Change the color palette. To me, It looks like just randomly chosen vibrant colors with no single color palette or unifying vibe. Pick a set of colors from the palette and use them instead.
Thanks Giorgi, that's a great point!
Added different colors for the main 3 features but as you said, having a color palette makes more sense and limit to one or two colors.
I don't have design background but that makes perfect sense. It's not great visually.
Need to rework on the landing page soon. Might have to pick a prebuilt landing page template to avoid these mistakes.