Hey Rik, feel free to share any copywriting questions you have in the chat or in the Q&A section of the website.
I personally tend to use conversational language. So however I'd talk to a customer in real life, I'd try to mimic that for my copywriting. I think the trap is indeed over thinking these things. Many people end up writing completely differently than they'd speak in person or over instant messaging. But if you just talk out lout, transcribe that, and make some edits so it flows better that's probably a great starting point.
Thanks Marc, good idea to say it out loud, that's often a very good way to find out if a presentation flows so will probably also work for marketing text.
Going to give it a try!
Hey Rik, feel free to share any copywriting questions you have in the chat or in the Q&A section of the website.
I personally tend to use conversational language. So however I'd talk to a customer in real life, I'd try to mimic that for my copywriting. I think the trap is indeed over thinking these things. Many people end up writing completely differently than they'd speak in person or over instant messaging. But if you just talk out lout, transcribe that, and make some edits so it flows better that's probably a great starting point.
Thanks Marc, good idea to say it out loud, that's often a very good way to find out if a presentation flows so will probably also work for marketing text.
Going to give it a try!