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Your logo/branding isn't going to make or break your startup. I'd just pick something simple and move on.

For handle.horse I just use the 🐴 emoji. For WIP, I used 🚧 for a long time. In your case you could do something like this: 🚂🛍️

If you prefer not to use an emoji, you can just use a nice typeface with maybe a basic shape and color. That's what I did for Room AI: roomai.com

If you really want a logo, I'd just find a suitable icon on one of the many free icons site and add your name next to it. For example this one: thenounproject.com/icon/rails…

Make sure to check the license before using such an icon.

Yeah, definitely logos won't make or break anything (at this point, anyway).

I interpreted as understanding the core audience, positioning, and messaging, which absolutely would make or break a startup.

I've seen a LOT of people use emojis as logos lately, mostly in the indie hacker community. I love to see it!

Yeah, this is what I did initially with the current version. Definitely not a must have, so maybe this is more just procrastination? Probably better to just focus on monetization and other improvements first. The design overall was bugging me (just felt so cheap/clunky) and if I was going to redo the overall site design anyways, figured I'd start with doing proper branding.

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