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It's definitely necessary, but I think you need to educate the customer as to why it's important and how it will help SEO.

Things like explaining why backlinks from articles in the same niche as you are better than general directory links. Backlinks from a well researched article written by a real person is good. Backlinks from high DA sites are good, etc.

And I think you need to show the steps on how you would use your product. Things like having guides (or just a section?) on how to respond to a journalist request with examples of things you did to successfully get a link.

And having examples of sites that have benefited from your product.

Also, i would have a comparison page. Like for example there is a similar product doing this - www.presspulse.ai/. So why would someone pick yours over theirs?

These are great thoughts. Thank you SO much.

My thought throughout this has very much been to "dogfood" my own app and really show how the sausage is made.

I think that, really, I need to do a much better job of that.

Right now I am "saving" a lot of the stuff to show when I actually get the link to show the whole process.

Do you think that is the right approach or should I drip out the process on X?

...and then do full articles when I get the link?

I am finding shooting quick videos like this a really great way to get journalist's attention right now and defo want to share more stuff like that (plus - potential loom affiliate opportunity?).

I think those are good to post on X. Check out presspulse.ai I think their landing page is good at explaining why you need it

Yeah - it is good. Thanks for that.

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