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Not really. Emojis have become part of our vocabulary and no surprise that makers use them that often. It's a cheap and easy to way to make a landing look nice.
Although in the future, we probably will look back and perceive that as candy-buttons of web 2.0.
Yeah... don't take ma wrong, I like emojis, but I do feel they are being overused!
haha now you got me! It's actually just a "feeling"... this, and I guess I was in a bad mood when I posted this little rant :O
Well, you can now learn how to speak in emoji w duolingo
In a casual context where it's users talking to each other (Social media, Slack & Forums) I think they add a lot of value. However when I see them on startups landing pages, I always think it comes as a bit tacky & I question their accessibility.
I think it has become too much and I see it as disingenuous if it isn't interpersonal communication. Emojis are like salt, too much and it is ruined.
I like emojis and don't mind them. I use them in my blog images (blog.amazingmarvin.com/), which is not the normal use case and hopefully less annoying to the emoji haters. ;)