Robin Wilson
@robin_k_w
You could also try a "charge per click" strategy for realtors' posts.
If no one clicks, it's free. Realtors understand that your product is new with no risk if no one clicks AND sets the expectation that the realtors will eventually pay.
Problem I see with this is that, even if they don't pay, it's not free; if they have to do the work of creating an account, figuring out how to use it, upload their inventory, etc. that's a lot of work for something that they don't see an immediate value in using yet.
On the other hand, doing that work for them allows you to learn about their use case and create a relationship.
I agree with what you have above -- do the on boarding process for them so you can make the process painless and build rapport.
In addition to fully free, I'm suggesting another payment model to gauge the realtor's willingness to pay if the platform works with no downside if it does not. Perhaps a "During the platforms early stages, I waive the fee for posting if my platform doesn't gain you x amount of traffic."
I'm curious how others have solved this problem -- I'd benefit as well from the answers.
I appreciate your answer and honesty. I will probably stick with Pablo's strategy though of offering free on boarding. It makes a lot sense and I guess that would be something I'd want to have too, in their shoes as it is very transparent too, another goal/core value of mine in business.
I agree with what you have above -- do the on boarding process for them so you can make the process painless and build rapport.
In addition to fully free, I'm suggesting another payment model to gauge the realtor's willingness to pay if the platform works with no downside if it does not. Perhaps a "During the platforms early stages, I waive the fee for posting if my platform doesn't gain you x amount of traffic."
I'm curious how others have solved this problem -- I'd benefit as well from the answers.
I appreciate your answer and honesty. I will probably stick with Pablo's strategy though of offering free on boarding. It makes a lot sense and I guess that would be something I'd want to have too, in their shoes as it is very transparent too, another goal/core value of mine in business.